Winning with Values Based Investing

Nov 25, 2020

Is values based investing the key to winning with your portfolio no matter what’s happening out there? 

Many investors have been wondering how they can continue to pick intelligent investments that will continue to perform, even with so much chaos and uncertainty out there. 

It is possible. Savvy investors and organizations have added 30% or more to their wealth in 2020. Some are failing hard. Yet, others are having their best year yet in spite of it all.

It’s not luck. It’s not just calling the right trends or perfectly timing markets. It is far more likely you’ll enjoy consistent wins if you invest by your values and principles. This is where sustainability, the most significant long term gains, and reliability come from during crises.

Some of these values and principles may include the following…


It’s no wonder that even some really big billion dollar companies have been failing hard recently. They completely threw out the business 101 handbook. They ignored revenues and profits in exchange for going hyper fast and running on hope and hype. It has caught up with them. Many of those apparent success stories may soon go down in history as some of the biggest messes.

Invest with common sense. Invest where the rewards outweigh the risks. Where there is revenue and real profit. More growth on top of that is just the icing on the cake.

Treating People Well

It’s true that there have been some really big companies that have been notorious for treating people poorly and even fraud as the status quo. Sooner or later it catches up with them. As soon as people discover an alternative, they will migrate fast. This is even more important than price or fancy features.

Treating people well includes investors, customers and workers and contractors. Do that and the rewards will show up.

Delivering Good Product

There are lots of ways to make money. There are plenty of ideas and companies to launch and then crash and burn for a quick profit. Yet, hype only lasts so long. Sooner or later people figure out how terrible the product is for themselves.

It doesn’t have to be perfect, but it does have to be good, and do what it says on the box.

What Won’t Change

The most intelligent CEOs and investors win not by trying to guess what will change, how much and when, but by focusing on what will remain reliable and won’t change. Like, the way we order food or invest online may change, but we will always need food, water and real estate.


The best investing is objective. It isn’t being carried away by emotion. Look at the facts, not the media spin and social media debates. This also means being disciplined in continually investing month after month, quarter after quarter and year after year. 

Proven Strategies & Consistent Partners

There will always be opportunists popping up with unnecessarily high risk offers and the promise of unrealistic returns. If you want consistency in your wealth, income and returns, you need to stick to proven strategies, and partners who have proven to be consistent through all phases of markets. Not just those who are riding 15 minutes of fame on a fad.

Investment Opportunities

Find out more about investing in secured debt and real estate, go to NNG Capital Fund

Image by tookapic from Pixabay